Pollock Communications
Public Relations Intern, Food and Beverage Brands
September 2019-December 2019
Pollock Communications is an independent PR and marketing communications agency that offers cutting edge expertise for food, nutrition, health & wellness and beverage clients. Founded in 1991, Pollock pioneered communications for the functional food movement, creating some of the major food trends of the past 20 years.
Responsbilities
As the public relations intern I was responsible for the following tasks:
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Monitoring and assisting influencer campaign strategies for clients by sending mailers, reaching out for partnerships, and monitoring impressions and results. Assist client relationship management by attending meetings, sending correspondence and updating tracking information, particularly during crisis.
Researching trends in the food and beverage space and brainstorming pitch angles for our clients based on this insight.
Developing press kit materials for media outlets, including press releases, pitch letters, images and backgrounders. Assisted client relationship management by attending meetings. Manage social media channels by writing blog posts, maintaining content calendars and managing social media campaigns.
Clients
Food and Beverage