The Swing Agency
Account Executive and Strategic Writer
The Swing Agency is a fresh, student-led public relations agency designed to deliver an experiential and collaborative experience for both our partners and staff. We offer integrated and creative services to help our clients "swing" forward.
It is the first student-led agency run within the Lawrence Herbert School of Communications at Hofstra University.
Projects and Roles
Account Executive
The Healthcare Entrepreneurship Challenge
As the Account Executive for our client, the Healthcare Entrepreneurship Challenge, I oversee the following parts of campaign: letter of agreement/contract, key publics, goals, objectives. The Healthcare Challenge is an initiative that focuses on inspiring entrepreneurs to develop real-world solutions to health problems in underserved communities in downstate New York.
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My role also puts me in charge of obtaining business and maintaining an excellent client-agency relationship. By acting as the liaison between the Agency Director and other units inside the agency, I get to delegate tasks to the appropriate people according to the needs and strategy of the campaign.
Strategic Writer
Ascend Long Island
My primary responsibility as Strategic Writer is to create and edit all written communication including creative materials, promotional materials, blog, social media and final plan book. I work closely with all members of the agency to handle coordination of stories for different media outlets.
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I also serve as the primary contact on all releases sent to media through the Director and professor. This position requires excellent writing skills and strong knowledge of AP style.
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The mission of Ascend Long Island is to support the economic development of underserved Nassau County communities by helping diverse entrepreneurs win contracts from larger companies and provide them with essential training and mentoring.